See Optimus Prime Transform!

Click HERE for a great video of the transformative playability of the collectible Optimus Prime Blu-Ray case! Available exclusively at Target, and available for pre-order now! Optimus transforms from a simple DVD and Blu-Ray package to a 12-inch tall robot warrior, complete with rotating arms and legs, and pop-out extending chest-armor and waist-guard. Click the video link located under the main product image to see Optimus in action!