The Hollywood Reporter • A Dragon With Your Coke?

The Hollywood Reporter highlights Snap Creative and SnapCo’s work with in-cinema promotions and merchandising, celebrating the theater concessions revenue boost provided by the Snapco Speedpack, a happy-meal like combination of popcorn, soda, and a toy.

“Bill Howard, CEO of manufacturer SnapCo, says themed packaging can increase sales by more than 15 percent, no small change as box office struggles.”

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